While most organizations remain “stuck in the era of big numbers,” digital specialist David Bradfield believes context is what really matters when it comes to measuring digital marketing.
Ban on Gay Marriage Signals a Communications Turning Point
What does the passage of California Proposition 8 mean for communicators attempting to reach LGBT audiences? The Out Front team examines the digital aftermath and talks about why working with organizational leaders of the LGBT community is the place to start.
New Partnership Strengthens Agency’s Commitment to South Africans
In a continued effort to strengthen its commitment to South Africa’s economic transformation, Fleishman-Hillard has negotiated a Black Economic Empowerment (BEE) agreement with the CIDA Investment Trust. Among other things, the agreement means the agency is “better positioned than ever to do business, create jobs, and empower South Africans,” said Kevin Welman, managing director of Fleishman-Hillard South Africa.
Fleishman-Hillard Expands Digital Presence in Japan
BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, has entered into a partnership with NIFTY, one of Japan’s leading Internet service providers. The new alliance will benefit clients by significantly bolstering the agency’s digital grassroots marketing capabilities.
Youth Marketers: Your Trend Went That Way
The youth-oriented specialists from Next Great Thing (NGT) look at today’s “smorgasbord of ‘of-the-moment’ cultural movements” and share the two fundamental ingredients required for a trend to take flight.
Companies Search for Online Success
What does the launch of SearchWiki, which allows online users to tailor Google search results, mean for search engine optimization? Internet communications specialist Ed Lee talks about the future of SEO strategy and just what a company needs to do to succeed.
It’s a Small (Digital) World
After delivering the opening keynote address at this year’s IDG Next Generation Marketing Conference in Seoul, South Korea, digital specialist Matt Dickman offers insight into some of the event’s “best thinking” and explains why the demand for instant information is universal.
What’s Really Ailing GM
With the financial plight of the American auto industry front and center, digital specialist David Lowey wonders if General Motors will have enough money to fix what’s really wrong: its brands.
Fleishman-Hillard Promotes Six Senior Executives to President
ST. LOUIS, November 18, 2008 — Fleishman-Hillard International Communications today announced that six of its senior executives have been promoted to president, with specific geographic responsibilities:
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Can Corporate Grassroots Strategies Take Hold in Europe?
As General Motors seeks to leverage its own workers to lobby federal U.S. policymakers for financial support, the digital specialists from Public Affairs 2.0 wonder if the same kind of corporate grassroots strategy will work when dealing with the EU.
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