Fleishman-Hillard

Successful Promotion Isn’t All Business

Fleishman-Hillard — Thu, 29 Jul 2010 19:48:34 +0000

Putting a human twist on a company’s marketing can make a “business sound that much more interesting.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, reveals why forgetting about “what you do” sometimes yields the best PR results.

Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Fleishman-Hillard — Wed, 28 Jul 2010 21:16:27 +0000

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Digital Marketers Need to Make a List — and Check It Twice

Fleishman-Hillard — Wed, 28 Jul 2010 18:03:58 +0000

As communicators move toward an increasing reliance on a digital intermediary, marketers need a better understanding of “the value of the checklist.” In a Forbes article, social media specialist Joshua-Michéle Ross says digital integration can be a challenge, in large part because of a cross-discipline “culture clash.”

Read: The Checklist Manifesto And The Digital Divide

Out of the Mouths of ‘Mad Men’

Fleishman-Hillard — Tue, 27 Jul 2010 23:11:42 +0000

In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.

Leaked Documents Shed Light on More Than War in Afghanistan

Fleishman-Hillard — Mon, 26 Jul 2010 18:51:22 +0000

Among obvious concerns, WikiLeaks’ release of more than 90,000 secret U.S. military documents relating to the war in Afghanistan will put the Obama administration’s “21st century statecraft” strategy to the test. The digital specialists from Public Affairs 2.0 take a look at what happens “when crisis communications takes on new meaning.”

What Women Really Want: New Insight About the Female Consumer

Fleishman-Hillard — Thu, 22 Jul 2010 14:42:56 +0000

Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”

LBS Companies Hope Consumers Check Out New Check-In Features

Fleishman-Hillard — Wed, 21 Jul 2010 15:25:03 +0000

As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”

Pharma Meet Facebook, Facebook Meet Pharma

Fleishman-Hillard — Tue, 20 Jul 2010 19:53:15 +0000

Pharma specialist Mark Senak talks about the pharmaceutical industry’s slow adoption of Facebook and explains why medical product manufacturers should take advantage of this “extremely important referral source.”

Define the Job, Then Find the Right Tool

Fleishman-Hillard — Mon, 19 Jul 2010 22:03:05 +0000

In the last few years, the growth in digital communications has led to an explosion of social media tools and platform options. But research specialist Don Bartholomew wonders if marketers are giving sufficient thought to what should be measured, rather than “letting tools decide.”

Avon Calling Consumers via Cause Marketing

Fleishman-Hillard — Fri, 16 Jul 2010 17:07:18 +0000

The team from Word of Mouth says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”