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	<title>Fleishman-Hillard &#187; Agency News</title>
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		<title>Fleishman-Hillard Names Stephanie Marchesi to New Role of Managing Director, Global Integrated Marketing Communications</title>
		<link>http://fleishmanhillard.com/2010/07/21/fleishman-hillard-names-stephanie-marchesi-to-new-role-of-managing-director-global-integrated-marketing-communications/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
		<comments>http://fleishmanhillard.com/2010/07/21/fleishman-hillard-names-stephanie-marchesi-to-new-role-of-managing-director-global-integrated-marketing-communications/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:52:53 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=8147</guid>
		<description><![CDATA[ST. LOUIS, July 21, 2010 &#8212; Fleishman-Hillard International Communications has appointed Stephanie Marchesi to the newly created role of managing director and senior partner, Global Integrated Marketing Communications.

“There is no question today that our clients need a more integrated and global approach to managing their brands,” said Dave Senay, Fleishman-Hillard’s president and chief executive officer.  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>ST. LOUIS, July 21, 2010 &mdash; Fleishman-Hillard International Communications has appointed Stephanie Marchesi to the newly created role of managing director and senior partner, Global Integrated Marketing Communications.</p>
<p><span id="more-8147"></span></p>
<p>“There is no question today that our clients need a more integrated and global approach to managing their brands,” said Dave Senay, Fleishman-Hillard’s president and chief executive officer. “Stephanie Marchesi brings to our firm a wealth of experience in providing those integrated solutions in the consumer and healthcare arenas, as well as strong credentials in digital communications, issues and crisis management and corporate reputation. She is a true leader, and it will require strong leadership to bring together disciplines from inside FH and outside of FH to create perfectly tailored, high ROI integrated solutions for our clients. This is a brave new world, and Stephanie is just the person to act as a major catalyst for a quantum leap ahead. She is a wonderful addition to our team.”</p>
<p>Marchesi will be based in New York and will work across Fleishman-Hillard’s practice groups and major regions to lead the design and creation of integrated communications solutions, help articulate and package the agency’s unique point of view in this area, and build relationships among Omnicom companies in all forms of media, whether paid, earned, shared or owned.  </p>
<p>Marchesi formerly led Cohn &#038; Wolfe’s headquarters office in New York, where she oversaw the corporate, consumer, healthcare and digital practices. Prior to that, she was president of GCI New York and helped lead that firm through its 2008 merger with Cohn &#038; Wolfe. Her 25 years of agency experience also has included leadership positions with Manning, Selvage and Lee, where she served as director of Business and Strategy Development for North America, and at Ketchum, where she led the New York healthcare practice. Over the years, her client portfolio has included such leading companies as Colgate, Darden Restaurants, Nike, Playtex, Pfizer, P&#038;G, Roche, Schick, Sanofi Aventis and Wal-Mart. </p>
<p>“I have long admired Fleishman-Hillard for its strong leadership, results-driven culture, sterling reputation for client service and its powerful position as an industry thought leader,” said Marchesi. “Now, as the firm is strengthening its leadership in truly integrated, global client solutions, I can’t think of a more exciting place to be.”</p>
<p>Marchesi’s work has earned her numerous industry awards. She is a member of the Young Presidents Organization and has served on the business advisory board of the American Foundation for Suicide Prevention, on the board of the Community Family Planning Council of New York City and on the communication committee for the Healthcare Businesswomen’s Association. She holds a bachelor’s degree in journalism from the University of Colorado.</p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
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		<title>EU Policymaker Guenter Verheugen Joins Fleishman-Hillard’s International Advisory Board</title>
		<link>http://fleishmanhillard.com/2010/07/12/eu-policymaker-guenter-verheugen-joins-fleishman-hillards-international-advisory-board/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
		<comments>http://fleishmanhillard.com/2010/07/12/eu-policymaker-guenter-verheugen-joins-fleishman-hillards-international-advisory-board/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:24:41 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7922</guid>
		<description><![CDATA[ST. LOUIS, July 12, 2010 &#8212; Fleishman-Hillard today announced that Guenter Verheugen has joined Fleishman-Hillard’s International Advisory Board. Verheugen, former European commissioner for Enterprise and Industry, will join other respected figures such as David Byrne, Sir Christopher Meyer, Newt Gingrich, Mickey Kantor and Andy Card. Dave Senay, president and CEO of Fleishman-Hillard, said: &#8220;We are  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>ST. LOUIS, July 12, 2010 &mdash; Fleishman-Hillard today announced that Guenter Verheugen has joined Fleishman-Hillard’s International Advisory Board. Verheugen, former European commissioner for Enterprise and Industry, will join other respected figures such as David Byrne, Sir Christopher Meyer, Newt Gingrich, Mickey Kantor and Andy Card. Dave Senay, president and CEO of Fleishman-Hillard, said: &#8220;We are delighted to welcome Guenter Verheugen to the ranks of our prestigious Advisory Board. We look forward to his international perspectives on global issues of the day.&#8221;</p>
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		<title>Yoichi Kinoshita Appointed Managing Director of Fleishman-Hillard Japan</title>
		<link>http://fleishmanhillard.com/2010/07/09/yoichi-kinoshita-appointed-managing-director-of-fleishman-hillard-japan/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
		<comments>http://fleishmanhillard.com/2010/07/09/yoichi-kinoshita-appointed-managing-director-of-fleishman-hillard-japan/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:13:44 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7937</guid>
		<description><![CDATA[TOKYO, July 9, 2010 &#8212; Fleishman-Hillard International Communications today announced the appointment of Yoichi Kinoshita as managing director and partner of its Tokyo operations. 

In his new role, Kinoshita will function as the chief operating officer supporting Shin Tanaka, regional president, in overseeing the operations of the Fleishman-Hillard Japan group of companies, which includes Fleishman-Hillard  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>TOKYO, July 9, 2010 &mdash; Fleishman-Hillard International Communications today announced the appointment of Yoichi Kinoshita as managing director and partner of its Tokyo operations. </p>
<p><span id="more-7937"></span></p>
<p>In his new role, Kinoshita will function as the chief operating officer supporting Shin Tanaka, regional president, in overseeing the operations of the Fleishman-Hillard Japan group of companies, which includes Fleishman-Hillard Japan Inc., BlueCurrent Japan Inc. and VOX Global Japan K.K. His responsibilities will encompass the development of client services, financial management, human resources, accounting and information technology. Tanaka continues to serve as president of Fleishman-Hillard Japan Inc. and as chief executive officer of the group.</p>
<p>Kinoshita joins Fleishman-Hillard after a successful tenure as senior business director of DDB Japan, a global advertising agency, where he led social media marketing efforts. Previously, he oversaw channel branding at Ogilvy &#038; Mather and served as executive director of OgilvyOne Japan, where he was responsible for all aspects of direct marketing.</p>
<p>Tanaka said: “Our business is growing rapidly as we continue to expand with new strategic services and specialized offerings to meet the evolving communications needs of the Japanese market. We are delighted that Yoichi has joined our senior management team. He brings with him a long history of proven agency management, along with impressive expertise in social media marketing and social CRM. We credit our growth in Japan to constant innovation, and Yoichi’s fresh perspective will make a meaningful impact on the digitally oriented, results-based strategic communications counsel that we deliver to our clients every day.”</p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
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		<title>Fleishman-Hillard and CDN Combine to Capture IPRA Golden World Award</title>
		<link>http://fleishmanhillard.com/2010/07/06/fleishman-hillard-and-cdn-combine-to-capture-ipra-golden-world-award/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
		<comments>http://fleishmanhillard.com/2010/07/06/fleishman-hillard-and-cdn-combine-to-capture-ipra-golden-world-award/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 23:15:32 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Awards]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7900</guid>
		<description><![CDATA[ST. LOUIS, July 6, 2010 &#8212; Fleishman-Hillard, in partnership with Companhia de Noticias (CDN), has won a 2010 Golden World Award for Excellence in PR from the International Public Relations Association (IPRA). The agencies collaborated on behalf of the Secretariat of Social Communication of the Presidency of Brazil (SECOM) to craft a campaign focused on  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>ST. LOUIS, July 6, 2010 &mdash; Fleishman-Hillard, in partnership with Companhia de Noticias (CDN), has won a 2010 Golden World Award for Excellence in PR from the International Public Relations Association (IPRA). The agencies collaborated on behalf of the Secretariat of Social Communication of the Presidency of Brazil (SECOM) to craft a campaign focused on positioning the country as a global player at the U.N. climate change conference in Copenhagen. The winning campaign, “Green Diplomacy: Brazil’s Success Bridging Developed and Developing Countries at COP15,” topped the Media Relations category. IPRA, which received entries from 42 countries, will recognize the winners at a ceremony in London on Nov. 5.</p>
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		<title>Mark Lee to Lead Fleishman-Hillard Singapore</title>
		<link>http://fleishmanhillard.com/2010/06/24/mark-lee-to-lead-fleishman-hillard-singapore/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
		<comments>http://fleishmanhillard.com/2010/06/24/mark-lee-to-lead-fleishman-hillard-singapore/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:58:55 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7721</guid>
		<description><![CDATA[Seasoned Corporate and Finance Communicator to Bolster Firm’s Corporate Services 
in Singapore and Across Southeast Asia
SINGAPORE, June 24, 2010 &#8212; Fleishman-Hillard International Communications today announced that senior communications veteran Mark Lee will lead the firm’s Singapore operations as senior vice president and general manager. Lee also will oversee the firm’s corporate and financial communications practice  &#8230; ]]></description>
			<content:encoded><![CDATA[<p><em>Seasoned Corporate and Finance Communicator to Bolster Firm’s Corporate Services<br />
in Singapore and Across Southeast Asia</em></p>
<p>SINGAPORE, June 24, 2010 &mdash; Fleishman-Hillard International Communications today announced that senior communications veteran Mark Lee will lead the firm’s Singapore operations as senior vice president and general manager. Lee also will oversee the firm’s corporate and financial communications practice across Southeast Asia. </p>
<p><span id="more-7721"></span></p>
<p>Prior to joining Fleishman-Hillard, Lee was director of corporate affairs at global investment firm Temasek Holdings, where he helped establish and manage a communications agency network across 16 markets and was responsible for building the investment company’s presence and reputation worldwide. He consulted on a range of issues the company faced, both on the corporate front and in its investment and divestment activities. Previously, Lee served at the Singapore Exchange, where he helped position the organization after its inauguration in 1999 and its eventual public listing in 2000. Lee also has held senior communications roles in companies such as Citigroup Singapore and in the Singapore operations of multinational consultancies.</p>
<p>“Fleishman-Hillard has a fast-growing business across Asia Pacific and a long-term commitment to Singapore,” said Dave Senay, Fleishman-Hillard’s president and chief executive officer. “To have someone of Mark’s caliber leading our operation there significantly bolsters our consulting expertise for clients and reinforces our commitment to growing our strategic capabilities in this part of the world that is so important to our clients and our firm.”</p>
<p>“Mark adds depth to our Southeast Asia corporate, financial and digital integration capabilities — areas of expertise that already are exceptionally strong across our regional and global network,” said Lynne Anne Davis, regional president of Asia Pacific. “As a leading global-Asia financial and business hub, Singapore continues to attract international corporate and financial services companies that are looking to position themselves in the marketplace and who need strategic stakeholder communications and issues management. Under Mark’s leadership, our business will grow significantly in this direction.”</p>
<p>&#8220;I look forward to joining the organization and building on the foundation that has been laid,” said Lee. “With the recent structural and senior leadership changes in Singapore, Fleishman-Hillard possesses tremendous scope for expansion, while providing clients with the expertise and high-level support they need to tap into the opportunities offered by today’s best-of-class communications practices.”</p>
<p>He added: “My relationship with Fleishman-Hillard began as a client of the Hong Kong office on a high-profile issue. It turned out to be an extremely rewarding client-agency relationship. I was impressed with the quality of the strategic counsel and the dynamic approach to client servicing. I am thrilled to become part of the Fleishman-Hillard team, and I look forward to increasing the corporate capabilities of the Southeast Asia operations, with special focus in Singapore.”</p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
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		<title>Fleishman-Hillard Appoints Steve Hardwick General Manager in New York, President of Eastern Region</title>
		<link>http://fleishmanhillard.com/2010/06/23/fleishman-hillard-appoints-steve-hardwick-general-manager-in-new-york-president-of-eastern-region/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
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		<pubDate>Wed, 23 Jun 2010 14:43:27 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7681</guid>
		<description><![CDATA[Appointment Strengthens Integrated Communications Strategy
NEW YORK, June 23, 2010 &#8212; Fleishman-Hillard appointed Steve Hardwick, former president of Grey Group, as general manager of its New York office and president of its Eastern region, which includes offices in Boston and Cleveland, the company announced today.

“Our goal is to be the most complete communications firm in the  &#8230; ]]></description>
			<content:encoded><![CDATA[<p><em>Appointment Strengthens Integrated Communications Strategy</em></p>
<p>NEW YORK, June 23, 2010 &mdash; Fleishman-Hillard appointed Steve Hardwick, former president of Grey Group, as general manager of its New York office and president of its Eastern region, which includes offices in Boston and Cleveland, the company announced today.</p>
<p><span id="more-7681"></span></p>
<p>“Our goal is to be the most complete communications firm in the world,” said Dave Senay, president and CEO of Fleishman-Hillard. “That means working effectively across all communications platforms in an integrated way that moves people to act. Steve’s appointment is a major commitment to that vision. He is a great communicator, a proven leader, a builder and a growth driver.  He also has a strong digital background and a diverse history that ranges from educator to filmmaker.”  </p>
<p>Hardwick, who has a 25-year career in communications, also joins the Fleishman-Hillard Senior Management Committee, which is responsible for the firm’s strategic direction. His background includes working in global holding companies, large international agencies, and multichannel creative boutiques. In addition to his communications career, he co-wrote and co-produced “The Shovel,” starring Academy Award nominee David Strathairn. The film won the 2006 Tribeca Film Festival Award for Best Narrative Short Film. </p>
<p>Hardwick’s most recent accomplishment was leading the successful New York/New Jersey bid for the Super Bowl in 2014. Working directly with the owners of the New York Football Giants and the New York Jets and their respective teams, he was responsible for the creation of every aspect of the pitch presentation, from the overarching strategy to all concepts, copy, art direction and all creative execution.  </p>
<p>“We have worked with Steve on a complex corporate and financial public relations assignment, and he clearly embraces and applies the principles of public relations that give our industry an advantage in this era of integration,” Senay added. “Equally important, he is an excellent match for our culture. We are very pleased that he is joining our management team.”</p>
<p>Hardwick said, “I’ve been a proponent of the integrated model since my Bank of America experience from 2004-2007.”  Hardwick spent three years at the Interpublic Group of Companies overseeing the Bank of America enterprise as COO and managing director. In this role, he managed the talents of 18 agencies to deliver integrated communications across the full spectrum of brand touch points and channels.</p>
<p>“I’ve declined new opportunities in advertising, because I’ve seen enough in my career to know that the principles of the public relations field create the most powerful communications platform today,” Hardwick said. “Beyond that, when I chose to join Fleishman-Hillard, I chose based on three factors: outstanding people; a culture of respect and excellence; and a functioning vision that surpasses older agency models and responds to the way people, and therefore clients, are employing and consuming media today. I am energized about being a part of the leading global network, and about being surrounded by colleagues in New York, Boston and Cleveland who are tops in their field.”</p>
<p>Hardwick succeeds Nancy Seliger, who was promoted to executive vice president for global client relations earlier this year.  </p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
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		<title>Digital Influence Index Reveals Growing Impact of Internet on Consumer Decision-Making</title>
		<link>http://fleishmanhillard.com/2010/06/23/digital-influence-index-reveals-growing-impact-of-internet-on-consumer-decision-making/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
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		<pubDate>Wed, 23 Jun 2010 12:11:03 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7632</guid>
		<description><![CDATA[Global Study by Fleishman-Hillard and Harris Interactive Highlights Opportunities for Brands
NEW YORK, June 23, 2010 &#8212; When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding  &#8230; ]]></description>
			<content:encoded><![CDATA[<p><em>Global Study by Fleishman-Hillard and Harris Interactive Highlights Opportunities for Brands</em></p>
<p>NEW YORK, June 23, 2010 &mdash; When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding of the 2010 Digital Influence Index, released today by Fleishman-Hillard International Communications in conjunction with Harris Interactive.</p>
<p><span id="more-7632"></span></p>
<p>The study also measures several key aspects of consumers’ use of the Internet, from media consumption patterns, to the degree of adoption of various digital behaviors, to involvement with online social networking. Now in its second year, the Index has expanded to include 48 percent of the global online population, spanning France, Germany, the United Kingdom, Canada, China, Japan and the United States.</p>
<p>“Our survey provides overwhelming evidence that the Internet is at the center of the decision-making process of consumers,” said Dave Senay, Fleishman-Hillard president and chief executive officer. “It suggests, definitively, that marketers who do not have end-to-end strategies which put digital influence at the center of their marketing plans are doing so at their own peril. Marketers who ‘get it’ will be able to leapfrog their competitors who don’t.”</p>
<p>The Digital Influence Index reveals the following nine key insights into the Internet’s global influence on consumers’ lives:</p>
<p><strong>1. Funding Gap:</strong> Globally, digital dominates in influence but not marketing dollars spent. The Internet is by far the most important medium in the lives of consumers, but companies continue to underinvest in their online marketing efforts.</p>
<p><strong>2. On the Edge:</strong> Chinese Internet users are more advanced, but are early adopters, with room to grow. Although the Internet is the most important medium in all countries, it plays an even more critical role in China, home to the world’s largest and fastest-growing population of online consumers.</p>
<p><strong>3. Beyond Mainstream:</strong> Digital is core to decisions — for research, purchases and peer influence. The Internet plays an integral role in the decision-making process.</p>
<p><strong>4. Too Much Information (TMI):</strong> Online oversharing of personal information isn’t just a bore, but a rising threat, as well. As more users embrace social media and generate content, a consensus is emerging — people share too much personal information, and too little of it is particularly interesting.</p>
<p><strong>5. Cautiously Trusting:</strong> People trust the Internet most when they have multiple sources — and a friend is one of them.</p>
<p><strong>6. Pay to Play Doesn’t Play:</strong> Trust in bloggers for hire remains weak. Across all countries studied, Internet users report a lack of trust in content produced by sponsored or paid bloggers.</p>
<p><strong>7. Real-Time Trust:</strong> Microbloggers trust companies that listen and respond in real time. Users who have adopted microblogging tend to trust companies that monitor their online activity. They seem to view this online listening as a sign that organizations care about their needs and want their feedback.</p>
<p><strong>8. Mobility Gap:</strong> As apps multiply and speeds increase, mobile users snap up smartphones — but realize only a fraction of their potential. Although mobile Internet use is growing, a significant gap exists between the capabilities available to mobile phone users and the number of individuals who actually take advantage of them.</p>
<p><strong>9. Where to From Here?:</strong> As Internet use continues to grow, will its influence grow, too? Depends who you ask. As important as the Internet is now, will its consumer influence continue to grow in the future? The answer varies from country to country … but in China it is a resounding “yes!”</p>
<p>To download a complimentary copy of the Digital Influence Index white paper and read in-depth analysis on all nine insights, please visit <a href="http://digitalinfluence.fleishmanhillard.com/">digitalinfluence.fleishmanhillard.com</a>.</p>
<p><strong>About the Digital Influence Index</strong><br />
The Digital Influence Index is a joint venture between Fleishman-Hillard and Harris Interactive. The project was designed and led by Fleishman-Hillard’s digital research group, a team within the agency’s network focused on providing research that supports the digital transformation of communications. Analysis and insight development was conducted in partnership with Harris Interactive.</p>
<p>The fieldwork for this study was also conducted by Harris Interactive through a comprehensive, 15-minute online survey among a representative sample of 4,243 Internet users in China, the United States, Canada, Japan, Germany, France and the United Kingdom. </p>
<p>This work took place between December 2009 and January 2010. Respondents to the survey were recruited from the various panels managed by Harris Interactive across the markets surveyed. </p>
<p>The data was weighted to online population targets, including those based on age, gender, education, region and Internet usage. Further weighting was applied to the analysis of the combined results to reflect the online population sizes in each country.</p>
<p>The Digital Influence Index was constructed by factoring in both consumption of a medium and the importance consumers attach to that consumption. Respondents were allowed to give various media a score out of 100 for the amount of time they spend on them and then rate how important this time is to their decisions. Consumption and importance were each scored out of 100 to produce a percentage score for each and a total score out of 200. This latter score is halved to produce a combined percentage score that sums up the influence of the medium.</p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
<p><strong>About Harris Interactive</strong><br />
 Harris Interactive is one of the world&#8217;s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what&#8217;s next. For more information, please visit <a href="www.harrisinteractive.com">www.harrisinteractive.com</a>.</p>
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		<title>Fleishman-Hillard Celebrates Three Wins at International Cannes PR Lions</title>
		<link>http://fleishmanhillard.com/2010/06/21/fleishman-hillard-celebrates-three-wins-at-international-cannes-pr-lions/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
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		<pubDate>Mon, 21 Jun 2010 20:24:32 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
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		<description><![CDATA[ST. LOUIS, June 21, 2010 &#8212; Fleishman-Hillard brought home three awards from this year&#8217;s Cannes International Advertising Festival, a weeklong event held in Cannes, France. The agency&#8217;s “Riding Shotgun With Papa John” campaign won a Gold Lion in the Best Integrated Campaign Led by PR category, as well as a Silver Lion in the Retail  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>ST. LOUIS, June 21, 2010 &mdash; Fleishman-Hillard brought home three awards from this year&#8217;s Cannes International Advertising Festival, a weeklong event held in Cannes, France. The agency&#8217;s “Riding Shotgun With Papa John” campaign won a Gold Lion in the Best Integrated Campaign Led by PR category, as well as a Silver Lion in the Retail and E-Commerce category. Work for the World Hepatitis Alliance — “Am I No. 12?” — brought home a Silver Lion in the Best International PR Campaign category. The annual festival, which last year established the PR Lions to recognize elite public relations work from around the globe, is inspired by the world-renowned film festival and honors creativity in communications.</p>
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		<title>Fleishman-Hillard’s Video Work Captures Seven Telly Awards</title>
		<link>http://fleishmanhillard.com/2010/06/17/fleishman-hillards-video-work-captures-seven-telly-awards/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
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		<pubDate>Thu, 17 Jun 2010 18:59:06 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>
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		<description><![CDATA[ST. LOUIS, June 17, 2010 &#8212; Fleishman-Hillard has earned seven Telly awards at this year’s annual competition. The firm received a Silver Telly for two client videos — Merck Women’s Summit and Rawlings Helmet Premiere — as well as for an in-house project in the Agency Demo Reel category. In addition, the agency collected four  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>ST. LOUIS, June 17, 2010 &mdash; Fleishman-Hillard has earned seven Telly awards at this year’s annual competition. The firm received a Silver Telly for two client videos — Merck Women’s Summit and Rawlings Helmet Premiere — as well as for an in-house project in the Agency Demo Reel category. In addition, the agency collected four Bronze Telly awards, three of which are for client work on behalf of AT&#038;T and Merck. The Telly awards, one of the industry’s most prestigious honors, serve to promote and recognize creativity in advertising, film and video production, and Web work.</p>
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		<title>Bill Walker Named General Manager of Fleishman-Hillard’s Toronto Office</title>
		<link>http://fleishmanhillard.com/2010/06/08/bill-walker-named-general-manager-of-fleishman-hillards-toronto-office/?utm_source=RSS&amp;utm_medium=RSS&amp;utm_campaign=RSS</link>
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		<pubDate>Tue, 08 Jun 2010 17:37:32 +0000</pubDate>
		<dc:creator>Fleishman-Hillard</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://fleishmanhillard.com/?p=7429</guid>
		<description><![CDATA[TORONTO, June 8, 2010 &#8212; Fleishman-Hillard today announced the appointment of Bill Walker as general manager of the firm’s growing Toronto office. 

With more than 20 years of reporting experience for The Toronto Star (Canada’s largest newspaper), combined with another decade serving as senior communications counsel to public and private sector organizations, Walker joined Fleishman-Hillard  &#8230; ]]></description>
			<content:encoded><![CDATA[<p>TORONTO, June 8, 2010 &mdash; Fleishman-Hillard today announced the appointment of Bill Walker as general manager of the firm’s growing Toronto office. </p>
<p><span id="more-7429"></span></p>
<p>With more than 20 years of reporting experience for <em>The Toronto Star </em>(Canada’s largest newspaper), combined with another decade serving as senior communications counsel to public and private sector organizations, Walker joined Fleishman-Hillard in October 2009 and will now oversee the operations of Fleishman-Hillard’s Toronto office. He also oversees Fleishman-Hillard’s crisis communications practice nationally. </p>
<p>While at <em>The Toronto Star,</em> Walker worked among Canada’s leading political journalists, with positions as bureau chief at the Ontario Legislature at Queen’s Park, as parliamentary bureau chief in Ottawa and as Washington bureau chief during President George W. Bush’s first term, including the attacks of 9/11 and the wars in Afghanistan and Iraq. Over the course of his career, he has covered several Canadian delegations at global economic summits. </p>
<p>“Bill’s combined communications and public affairs experience, along with his knowledge of the digital space, mirrors Fleishman-Hillard’s commitment to providing clients with fully integrated programs that serve a complete range of their needs,” said Mia Wedgbury, regional president and senior partner. “Combined with the outstanding team in our Toronto office, we feel we’re in a position to really make an impact for our clients.”</p>
<p>In addition to crisis communications counsel, Walker works with C-level executives and public sector leaders on media preparation. His client experience of working for one of professional sports’ most capable marketers, the PGA Tour, also gives him insights into consumer marketing and digital best practices.</p>
<p>Fleishman-Hillard opened its first Canadian office in Toronto in 1994 and has since established a national network with additional offices in Ottawa, Calgary, Vancouver and Montreal. The firm brings together Canada’s most experienced and insightful counselors, working as a tightly integrated team of public affairs, corporate communications, consumer and social media experts with deep expertise in key client sectors. For more information, visit www.fleishman.ca. </p>
<p><strong>About Fleishman-Hillard</strong><br />Fleishman-Hillard Inc., one of the world&rsquo;s leading strategic communications firms, has built its reputation on creating <a href="http://fleishmanhillard.com/integrated-marketing/">integrated solutions</a> that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at <a href="http://www.fleishmanhillard.com">www.fleishmanhillard.com</a></p><p>Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (<a href="http://www.omnicomgroup.com">www.omnicomgroup.com</a>). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom&rsquo;s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, <a href="http://fleishmanhillard.com/public-relations/">public relations</a> and other specialty communications services to more than 5,000 clients in more than 100 countries.</p>
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