Fleishman-Hillard

A Sheconomy? How the American Woman Is Changing the Game

How does the American woman shape the marketplace? And perhaps more important, how are her influence and identity evolving? The newest wave of “Women, Power & Money” — a research study conducted by Fleishman-Hillard and Hearst Magazines — answers these and other questions. From a changing leadership approach to becoming the media, the findings prove “she has changed the game.”

Study: Women, Power & Money: Game Changers

A Sheconomy? How the American Woman Is Changing the Game

How does the American woman shape the marketplace? And perhaps more important, how are her influence and identity evolving? The newest wave of “Women, Power & Money” — a research study conducted by Fleishman-Hillard and Hearst Magazines — answers these and other questions. From a changing leadership approach to becoming the media, the findings prove “she has changed the game.”

Study: Women, Power & Money: Game Changers
Global China: Managing Relationships Across Foreign Cultures

What is the secret to outbound success for China-based companies? And what’s really at stake for both established and emerging Chinese brands as they enter new markets? As the country’s current role in the global economy continues to drive significant adjustments worldwide, Fleishman-Hillard looks at new ways to address the obstacles that exist for Chinese global enterprise.

Read more: Global China Practice
We, the Jury, Find the PR Industry …

What’s the verdict about PR’s showing at the Cannes Lions International Festival of Creativity? Dave Senay, Fleishman-Hillard president and CEO — and this year’s Cannes PR jury president — says the industry is not showing up in core areas “central to the value we provide.” Senay also explains why advertising firms appear to have an edge and how public relations can get out from “behind the scenes.”
Spreading Awareness Around the World

Despite affecting more than 500 million people worldwide, awareness of chronic viral hepatitis was alarmingly low. On behalf of the World Hepatitis Alliance, Fleishman-Hillard launched a program designed to raise awareness, reduce stigma and ultimately deliver policy change. The “Am I Number 12?” campaign helped achieve all of these goals — and now hundreds of patient groups communicate “with one single voice.”
Helping SHV Gas Change the Future of Rural Energy in Europe

SHV Gas initially came to the agency looking for relationship-building work in Brussels. It didn’t take long to see that the liquid petroleum gas producer had a “very good story to tell,” according to reputation specialist Nick Andrews. The result? FREE — the Future of Rural Energy in Europe — an initiative that finally gives a voice to all those who believe rural energy needs are important.
A Corporate Culture That Translates Worldwide

Fleishman-Hillard Chairman John Graham talks with Jack Modzelewski, president of client relations, about the agency’s culture and what it says about “our company and our people.” The industry pioneer offers a look at the underlying principles that have guided the firm from the beginning and explains why the approach still works “no matter where you are in the world.”
Unconventional Recruitment Campaign Lets Employees Do
the Talking

When Novartis approached Fleishman-Hillard, the pharmaceutical company was facing demanding recruiting needs. The client issued a twofold challenge: recruit the best industry talent while promoting its internal culture. So the agency armed Novartis employees around the globe with Flip cameras and asked them to tell “their stories in their own words.” The results? An unscripted campaign with “off-the-charts” authenticity.
Exclusive Research Looks at How the Internet Is Influencing Actual Decision-Making

While it appears as though the Internet is virtually everywhere, has it really changed the way people live? According to Fleishman-Hillard’s 2010 Digital Influence Index, the answer is a resounding “yes.” The seven-country study, designed to track and measure the Internet’s impact on consumer behavior, sheds new light on media consumption, social networking, digital adoption and so much more.

Study: The Digital Influence Index
Edutainment Tonight: Admongo Becomes Centerpiece of Tween Awareness Campaign

When asked “What do you want to be when you grow up?” no child would answer “a savvy consumer.” But that’s exactly what the Federal Trade Commission hopes will happen thanks to Admongo.gov,
an “edutainment” website created by Fleishman-Hillard to teach ad literacy
to tweens.
Dave Senay Discusses Seismic Shifts Driving Communications Today

Want to know three major forces driving Fleishman-Hillard today? President and CEO Dave Senay opens up about working from a completely digital platform, the
real attraction of a global network and
why the agency “isn’t afraid to step
out and be accountable” for the entire communications mix.
Economic Shift Gives New Meaning to the Term “Women Drivers”

In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard conducted “Women, Power & Money: The Shift to the Female Driven Economy.” Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”

Study: Women, Power & Money
How Do You Tell a Client Its Anniversary Just Isn’t News?

A 25th anniversary is certainly a milestone for most any company. But how can you take something irrelevant to consumers and make it meaningful? How about
by turning a 1971 Z28 Camaro into a coast-to-coast celebrity? At least that’s how Fleishman-Hillard did it for client
Papa John’s.
Can a CEO Lead a PR
Revolution and Make His Own Coffee?

Fleishman-Hillard President and CEO
Dave Senay takes a candid look at
the consumption of media today and
explains why “we’re living in a time of
great paradox.” Topics include the
fundamental principles of communications,
what being current means, and why
“short memories are good.”